The Sweeter Heater is a safe heater that reduces fire hazards.
Increased energy efficiency.
Can be used for baby chicks or adult chickens.
Four sizes and two mounting options are available.

The Sweeter Heater is a super versatile and safe heater. This safe, energy-efficient, reliable heater is our favorite type, perfect for brooding up to 85 chicks and heating the coop in winter. These are far safer than the traditional heat lamp alternative and will save you money on electricity in the long run. Plus, they're designed and manufactured in the USA!

Heat lamp-caused fires are all too real and too familiar. They have happened to our staff; tragically, a woman even died from a heat lamp fire in her home. So, if there is only one item you can afford to splurge on for your backyard flock, we highly recommend a safe heater like this one or these other models.

This Sweeter Heater is used by Martha Stewart for her flock at her farm in New York.

Sweeter Heater Product Features

Reduced fire hazard.

Unlike 250 watt infrared bulbs, Sweeter Heaters radiate heat gently and safely. The temperature stays below 185 degrees, vs. 430+ degrees on a traditional heat bulb. (Chicken keepers experience fires every year from heat bulbs!)

Increased energy efficiency.

Sweeter Heaters use only 32 watts (11" x 11" model) to 150 watts (11" x 40" model), depending on the size, versus 250 watts on a traditional heat bulb.

Want your Sweeter Heater to turn on only when temps drop? Consider the Tempro Freeze Protection Thermostat multi-plug.

The Sweeter Heater costs less over the long haul.

Using a Sweeter Heater, you'll save from $3-$5 per week on your electricity bill vs. an infrared 250-watt heat bulb. We've calculated the approximate "break-even" rates, given continuous use, on each of the four Sweeter Heater sizes:

14 weeks for the 11" x 11" model
18 weeks for the 11" x 16" model
22 weeks for the 11" x 30" model
25 weeks for the 11" x 40" model

Also, consider that heat bulbs are delicate and frequently break! You'll find you need to replace them every year or two. Sweeter Heaters, on the other hand, are well-constructed in the USA and come with a three-year warranty against defects in material or workmanship. (You'd have to try pretty darn hard to break one!)

Incredibly happy chicks

In our experience, chicks are by far the happiest with the Sweeter Heater and similar models like the Cozy Coop Heater and these Chick Heating Plates. In fact, when we first switched to the Sweeter Heater, our chicks were so quiet we thought something was wrong with them! We realized that the bright heat bulb we'd been using agitated them. And it makes sense--wouldn't a glaring red light shining on you day and night agitate you, too? Chicks under a Sweeter Heater are are content all day long, and they sleep peacefully all night long--no loud chirping to keep you awake!

How many chicks fit under the Sweeter Heater?

Please bear in mind when choosing your size that the ambient temperature, draftiness, and hanging height of your Sweeter Heater all influence the number of chicks you can effectively heat. The "maximum" numbers shown here are based on a draft-free environment, with an ambient temperature of seventy degrees, and with the heater hanging 4.5 to 5 inches off the ground.

11" x 11": 32 watts, 2 lbs, heats a maximum of 22-25 chicks
11" x 16": 50 watts, 4 lbs, heats a maximum of 32-35 chicks
11" x 30": 100 watts, 6 lbs, heats a maximum of 60-65 chicks
11" x 40": 150 watts, 8 lbs, heats a maximum of 80-85 chicks

This said, the draftier the brooder space, the lower the ambient temps, and the higher you hang your Sweeter Heater, the larger size you will need. (Always keep chicks in a low-draft environment, by the way: excessive drafts will kill chicks, no matter how warm you keep their brooder. Even a large cardboard box will suffice to prevent drafts.) In short, our recommendation is that when you're in doubt about the best size to get, play it on the safe side and choose something larger

Adjustable as heating needs change

No dials to fiddle with--plug in the Sweeter Heater and adjust the height with the 6-foot electrical cord on the overhead mount or mount to a side wall, and your chickens will get as close to it as needed.

The Sweeter Heater can be used in winter and for a host of other animals.

If you live in an area where winters are especially cold, your Sweeter Heater can take the edge off for your hens in winter. Read more about whether to heat your chicken coop in winter.

Your Sweeter Heater can provide warmth to any animal directly in front of the heating surface (if mounted sideways) or below (if mounted above). The amount of warmth provided is dependent on the distance between the heater and the animals, plus other factors like drafts and the ambient air temperature. Keep in mind when positioning your heater that a thermometer in the air beneath it will not provide accurate heating information, because the heat from a Sweeter Heater passes through the air without warming it. Only a solid object will absorb and be warmed by it. (If you're not sure if it's working, just watch your flock's behavior! If they're under the heater, it's working.)

Easy to clean

Yes, sometimes you'll find that your hens like to jump atop the (overhead mount) Sweeter Heater and leave a not-so-sweet mess! The good news is that The sealed plastic shell on top of the Sweeter Heater is easy to spray and wipe down.

Chick Heating Plates vs. the Sweeter Heater

Chick Heating Plates, like the Sweeter Heater, are an excellent alternative to a 250-watt, infrared heat bulb. However, there are three important differences between Sweeter Heaters and Chick Heating Plates.

Chick Heating Plates max out at 125 degrees F. Sweeter Heaters max out at 185 degrees F.
Chick Heating Plates have an adjustable stand and don't require hanging or mounting.
The largest Chick Heating Plate can accommodate 40 chicks but doesn't have enough space underneath to accommodate grown chickens (using it in their coop for winter, for instance). In contrast, the largest, Sweeter Heater can accommodate 100 chicks and grown chickens of all heights.

We recommend the Sweeter Heater overhead mount if you're brooding your chicks in a colder place: porch, garage, barn, basement, or an outdoor structure where 110 degrees won't be enough. If, on the other hand, you only plan to use your Sweeter Heater in a coop during the bitter winter, you might consider the side-mount option as it doesn't require hanging. Keep in mind that it'll need to be mounted relatively close to where your flock roosts to benefit them, as even the largest size won't appreciably increase the ambient temperature of a very large volume of air (a large shed, say).

Please note:

The side mount units are designed to be mounted flush to a wall or ceiling and come with mounting brackets and screws.
The overhead units are designed to be suspended and come with one (11x11 and 11x16) or two (11x30 and 11x40) 20 -inch chain lengths and three S hooks for mounting.

The Chick Heating Plates, by contrast, are awesome for folks who don't have a good place to hang their heater, who plan to brood fewer than 40 chicks inside their house, and who don't intend to use them to heat coops.

Directions for use

Run your Sweeter Heater for a few hours until the faint "new plastic" smell dissipates before introducing chicks. It is recommended to start your Sweeter Heater around six inches off the ground. Then, watch your chicks' behavior closely when they first enter their brooder: if they avoid the heat, raise it up. If they huddle underneath it and chirp loudly, lower it. It's as simple as that! Read the instalation instructions.

As with any electric heating device, special precautions must be taken:

Ensure that the heating surface is open to the air and that the heat is allowed to escape & circulate.
Allow a minimum of 6 inches of air space between the ground surface, bedding, straw hay, or any combustible materials.
Take special precautions to ensure that the unit cannot be allowed to fall with its heating surface enclosed. Severe overheating may occur, which could result in combustion.

Made in America! Three Year Warranty

Designed, sourced and assembled in the USA! The mom-and-pop manufacturer is so sure of their product they offer a three-year warranty against defects in material and workmanship. Should you run into any problems, just contact us, and we'll take care of the rest.

How to use a Brooder Heating Plate.

Safe Heater Options

Brinsea EcoGlow Safety 1200 Chick Brooder (up to 35 chicks)

Brinsea EcoGlow Safety 600 Chick Brooder + Cover (up to 20 chicks)

Cozy Coop Heater

Farmight Chick Brooder Heater Plate, Adjustable Height, 3 Size Options

Sweeter Heater Coop & Brooder Heater (4 sizes)

EcoGlow 600 Chick Brooder and Replacement Covers

EcoGlow 1200 Chick Brooder and Replacement Covers